Benjamin Ray Ebert

Financial advisor at Principal Securities, Inc. · Menomonie, WI

Last updated 2026-10-10

Benjamin Ray Ebert is a financial advisor at Principal Securities, Inc. in Menomonie, WI, CRD 7686581. Licenses and exams on the registration: Series 65, Series 63. IAPD registration began 2025-09-10.

Registration

CRD number: 7686581
Registration status: Active
IAPD registration: 2025-09-10
Industry Experience: 1 year
Work Experience: 11 years
States registered: TX, WI

Licenses and exams

Series 65
Series 63

Work history

2021-06 to 2023-06 · Bankers Life & Casualty, Inc · Onalaska, WI
2020-09 to 2021-06 · Festival Foods · La Crosse, WI
2020-03 to 2020-08 · Yakesh Roofing · Eau Claire, WI
2019-11 to 2020-03 · Panera Bread · Onalaska, WI
2019-05 to 2019-11 · Yakesh Roofing · Eau Claire, WI
2018-09 to 2019-05 · University of Wisconsin La Crosse · La Crosse, WI
2018-05 to 2018-09 · Menomonie Parks Department · Menomonie, WI
2017-09 to 2018-05 · University of Wisconsin La Crosse · La Crosse, WI
2015-06 to 2017-08 · Menomonie High School Fieldhouse · Menomonie, WI
2023-01 to 2023-06 · Bankers Life Securities, Inc · Onalaska, WI
2023-06 to 2025-06 · Heartland Retirement Group · Eau Claire, WI
2025-06 to Present · Principal Life Insurance Company · Menomonie, WI
2025-06 to Present · Principal Securities, Inc. · Menomonie, WI

Current employment

Principal Securities, Inc. · Des Moines, IA

SEC IAPD record for Benjamin Ray Ebert

Principal Securities, Inc.

Regulatory AUM: $17,024,265,096
Registered advisors: 1,463
Offices: 770
Clients per advisor: 35.5 (Low)
Average AUM per client: $327.8K (Low)
High-net-worth client ratio: 5.1% (Low)

Principal Securities, Inc.: advisors, services and reported ETF investments

About

Benjamin Ray Ebert is a financial advisor at Principal Securities, Inc. in Menomonie, WI. Reported securities licenses include Series 65 and Series 63. The latest record indicates 1 year of industry experience and 11 years of reported work history.

Principal Securities, Inc.'s firm-level Form ADV reports 1,463 advisors across 770 offices; approximately 35.5 clients per advisor, average assets per client of $327,762, and regulatory AUM of $17B; client categories including Individuals (non-HNW), High net worth individuals, Pension and profit-sharing plans, Charitable organizations, and Corporations or other businesses; services including Financial Planning Services, Portfolio Management: Individuals and Small Businesses, Portfolio Management: Businesses or Institutional Clients, Pension Consulting Services, and Selection of Other Advisers.

PortfolioFuture's firm-level 13F analysis covers $4.8B across 680 reported ETF positions for the 2026-06-30 reporting period. These are firm-level disclosures, not investments attributed to Benjamin Ray Ebert personally.

Reported ETF positions

Principal Securities reports 680 ETF positions worth $4.8B on Form 13F; the largest are listed.

Largest ETF positions reported by Principal Securities
Fund	Reported value
PIEQ — Principal International Equity ETF	$396.3M
IVV — iShares Core S&P 500 ETF	$278.5M
PSC — Principal U.S. Small-Cap ETF	$172.3M
BCHP — Principal Focused Blue Chip ETF	$154.1M
GSUS — Goldman Sachs MarketBeta U.S. Equity ETF	$124.7M

Source: SEC Form 13F. These are institution-level reported positions; they do not establish that any individual advisor or their clients hold a fund.

Noteworthy reported investments

Principal Securities's strongest reported position on each research ranking. Institution-level evidence, not this advisor's or any client's holding.

Firm-reported positions leading each research ranking
Ranking	Fund	Reported value	Percentile	Key figures
Similar Fund Ranking	CGDV — Capital Group Dividend Value ETF	$18.7M	Top 99.9%	Peer conviction 86.4% · Active return +5.44%
Addressable Market	DYNF — iShares U.S. Equity Factor Rotation Active ETF	$32.8M	Top 99.9%	Addressable AUM $14.9T · Peer conviction 86.8%
Residual Alpha	VCRB — Vanguard Core Bond ETF	$11.4M	Top 99.9%	Residual alpha +0.66% · Residual Sharpe 0.14
Diversification Benefits	IALT — iShares Systematic Alternatives Active ETF	$4.9M	Top 99.4%	Replicability (R²) 33.8% · Residual Sharpe 1.52

Historical comparisons from the published research release formed 2026-10-02; not forecasts or recommendations. Source: SEC Form 13F. These are institution-level reported positions; they do not establish that any individual advisor or their clients hold a fund.

What this firm offers

Filed by Principal Securities, Inc. on Form ADV.

Client services

Financial Planning Services
Individuals and Small Businesses
Businesses or Institutional Clients
Pension Consulting Services
Selection of Other Advisers
Educational Seminars or Workshops

Fee options

Percentage of Assets Under Management
Hourly Charges
Fixed Fees (Other Than Subscription)
Other

Business and affiliations

Broker-Dealer (Registered or Unregistered)
Sells Non-Advisory Products or Services
Broker-Dealer or Municipal Securities Dea
Other Investment Adviser (Incl. Financial
Commodity Pool Operator or CTA
Banking or Thrift Institution
Trust Company
Insurance Company or Agency
Sponsor or Syndicator of Limited Partners
Sponsor or GP of Pooled Investment Vehicl

Location

1421 N Broadway Ste 113, Menomonie, WI 54751

2 advisors at this office.

Principal Securities office in Menomonie, WI

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Contact

The firm's filed contact details.

Official record

View the official SEC IAPD record

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