Winnie Liu
Financial advisor at Concorde Asset Management, LLC · Ann Arbor, MI
Last updated 2026-10-10
Claim your profileWinnie Liu is a financial advisor at Concorde Asset Management, LLC in Ann Arbor, MI, CRD 4708329. Licenses and exams on the registration: Series 63, Series 66. IAPD registration began 2023-05-01.
Registration
- CRD number
- 4708329
- Registration status
- Active
- IAPD registration
- 2023-05-01
- Industry Experience
- 3 years
- Work Experience
- 16 years
- States registered
- AL, CA, GA, MA, NY
Licenses and exams
- Series 63
- Series 66
Designations
- Chartered Financial Analyst
Work history
- 2022-12 to Present · Concorde Investment Services · Ann Arbor, MI
- 2010-08 to Present · Southern California Bone and Joint Clinic · Apple Valley, CA
- 2023-05 to Present · Concorde Asset Management · Ann Arbor, MI
Current employment
- Concorde Asset Management, LLC · Ann Arbor, MI
Concorde Asset Management, LLC
- Regulatory AUM
- $598,360,368
- Registered advisors
- 79
- Offices
- 82
- Clients per advisor
- 46.9 (Low)
- Average AUM per client
- $161.5K (Low)
- High-net-worth client ratio
- 1.0% (Low)
Concorde Asset Management, LLC: advisors, services and reported ETF investments
About
Winnie Liu is a Chartered Financial Analyst financial advisor at Concorde Asset Management, LLC in Ann Arbor, MI. Reported securities licenses include Series 63 and Series 66. The latest record indicates 3 years of industry experience and 16 years of reported work history. Reported roles include Concorde Asset Management, Concorde Investment Services, Southern California Bone and Joint Clinic.
SEC disclosures list additional business and community activities: 1) Haylen Group: administrative support and account servicing.
Concorde Asset Management, LLC's firm-level Form ADV reports 79 advisors across 82 offices; approximately 46.9 clients per advisor, average assets per client of $161,501, and regulatory AUM of $598.4M; client categories including Individuals (non-HNW), High net worth individuals, Pension and profit-sharing plans, Charitable organizations, Corporations or other businesses; services including Financial Planning Services, Portfolio Management: Individuals and Small Businesses, Portfolio Management: Businesses or Institutional Clients, Pension Consulting Services, Selection of Other Advisers.
PortfolioFuture's firm-level 13F analysis covers $111.7M across 47 reported ETF positions for the 2026-06-30 reporting period. These are firm-level disclosures, not investments attributed to Winnie Liu personally.
Reported ETF positions
Concorde Asset Management reports 47 ETF positions worth $111.7M on Form 13F; the largest are listed.
| Fund | Reported value |
|---|---|
| IVV — iShares Core S&P 500 ETF | $16.9M |
| SPMO — Invesco S&P 500 Momentum ETF | $9.7M |
| QQQ — Invesco QQQ Trust, Series 1 | $8.3M |
| SPY — SPDR S&P 500 ETF TRUST | $6.7M |
| AIRR — First Trust RBA American Industrial Renaissance ETF | $6.3M |
Source: SEC Form 13F. These are institution-level reported positions; they do not establish that any individual advisor or their clients hold a fund.
Noteworthy reported investments
Concorde Asset Management's strongest reported position on each research ranking. Institution-level evidence, not this advisor's or any client's holding.
| Ranking | Fund | Reported value | Percentile | Key figures |
|---|---|---|---|---|
| Similar Fund Ranking | DYNF — iShares U.S. Equity Factor Rotation Active ETF | $4.4M | Top 99.8% | Peer conviction 86.8% · Active return +4.88% |
| Addressable Market | DYNF — iShares U.S. Equity Factor Rotation Active ETF | $4.4M | Top 99.9% | Addressable AUM $14.9T · Peer conviction 86.8% |
| Residual Alpha | TMFC — Motley Fool 100 Index ETF | $213.8K | Top 99.6% | Residual alpha +2.26% · Residual Sharpe 0.11 |
| Diversification Benefits | IALT — iShares Systematic Alternatives Active ETF | $496.9K | Top 99.4% | Replicability (R²) 33.8% · Residual Sharpe 1.52 |
Historical comparisons from the published research release formed 2026-10-02; not forecasts or recommendations. Source: SEC Form 13F. These are institution-level reported positions; they do not establish that any individual advisor or their clients hold a fund.
What this firm offers
Filed by Concorde Asset Management, LLC on Form ADV.
Client services
- Financial Planning Services
- Individuals and Small Businesses
- Businesses or Institutional Clients
- Pension Consulting Services
- Selection of Other Advisers
Fee options
- Percentage of Assets Under Management
- Hourly Charges
- Fixed Fees (Other Than Subscription)
- Other
Business and affiliations
- Broker-Dealer or Municipal Securities Dea
- Other Investment Adviser (Incl. Financial
- Accountant or Accounting Firm
- Lawyer or Law Firm
- Insurance Company or Agency
- Real Estate Broker or Dealer
- Sponsor or Syndicator of Limited Partners
Location
3909 Research Park Drive, Ann Arbor, MI 48108
78 advisors at this office.
Contact
The firm's filed contact details.
- Phone: 248-824-6710
- Website: concordeis.com
- Youtube
Official record
Are you Winnie Liu?
Claim your profile to add your biography, services, expertise, client focus, investment approach and fees. Advisor-confirmed information is separate from public SEC records.